Every Dollar Reaches the Right Patient

Finally, marketing that works as precisely as your medicine

Patients need today's treatments. But yesterday's GTM playbook isn't working.

DTC Marketing
What it is
TV ads, digital display advertising, social media campaigns
RESULT
Almost all waste, viewed negatively by patients and providers
Why it fails
Reaches random people with no medical need for your innovation
Marketing based on purchased patient data
What it is
Identify patients in target zip codes, engage nearby providers with patient lists
RESULT
High effort, imperceptible impact on prescribing
Why it fails
Unproductive contortions around privacy restrictions and stale data
Provider Sales & Marketing
What it is
Detailing visits, medical conferences, trade publication advertising
RESULT
Good brand awareness, but slow impact on adoption
Why it fails
Disconnected from patient context and actual decision moments
EMR Integration & Decision Support Tools
What it is
Present treatments as part of clinical guidelines and workflow alerts
RESULT
Minimal to no measurable impact
Why it fails
Guidelines slow to incorporate new treatments; clunky software nobody wants to use

Go-to-Market Therapy:
Information is the Intervention

Conventional Go-to-Market
  • Disconnection
  • Demographic targeting
  • Awareness campaigns
  • Triangulation
Resonata Precision
  • Direct messaging
  • Biomedical criteria matching
  • Patient activation
  • Connection

Make 17-Year Market Adoption Last Year's Metric

Complete visibility into your precision marketing campaigns
One Hub to Reach All Patient Health Apps
Single integration connects you to the entire ecosystem
Easy On-Ramp with Pre-Structured Care Option Information
Auto-extracted from package inserts... just edit and activate
Immediate Display to Patients as They Become Eligible
Real-time matching puts your option in front of qualified patients
Actionable Information Gives Patients Agency in Healthcare Decisions
Clear eligibility reasoning empowers informed conversations
Direct Communication with De-Identified Patients
Optional messaging to boost awareness without privacy concerns
Line of Sight to Campaign Progress & Performance
Full analytics on matches, engagement, and conversion

Pay-for-Precision Pricing Means Your Message Hits Every Time

Clinical trial-grade matching applied to commercial campaigns—spend only onpatients who actually need your treatment

The Resonata Advantage

Stacked Criteria Pricing - Add targeting criteria to increase precision. More criteria, more specificity = higher per-impression cost but smaller, perfectly matched audience. The result: predictable campaign budgets.

Broad Reach Campaign
"Type 2 diabetes + adult" = Lower cost per impression, larger audience
Precision Campaign
"Type 2 diabetes + HbA1c >8.5% + prior metformin failure +cardiovascular risk" = Higher cost per impression, smaller but highly qualified audience

Why This Works

No Wasted Impressions

Every patient who sees your message actually qualifies for your treatment

Predictable Budgets

Set your audience size and targeting precision upfront

Performance-Based

Pay only when qualified patients receive your care option

Full Transparency

Complete analytics on matches, engagement, and patient responses

Whether you choose broad awareness or laser-focused precision, you only pay to reach patients who genuinely benefit from what you offer.

Ready to Transform Your Commercial Strategy?

Join leading biopharma companies who are already reaching the right patients with precision

  • No Campaign Minimums - Start with any budget size
  • No Setup Fees - Begin immediately with zero upfront costs
  • Full Attribution - Complete analytics and performance tracking included
  • Stop Anytime - No long-term contracts or commitments required
Get in Touch